Business strategy

Plan for and benefit from opportunities for profitable and sustainable growth


Global markets are complex, multifaceted, and increasingly dynamic. Management must constantly ask how customer needs and applications are changing, what the company's priorities should be, and where the focus should be. A good strategy for market segments, geographies, and products not only tells you what to do to be successful, but also what to leave out to avoid getting bogged down. Many companies suffer because this second part is often neglected. As soon as the strategic focus is clear, it is necessary to check whether one's own positioning in terms of technologies, sales, production and supplier structures and other aspects is optimal. We work with our clients on these and other key issues.

Strategic planning for markets and regions


Business objectives can only be successfully achieved if they are supported and justified by a vision of the future and quantitative and qualitative business planning. We qualify each business area in the strategy portfolio and work with our clients' management teams to create a product, market, and regional roadmap that orchestrates all activities.

 

 

 

Core competencies and strategic assets


Core competencies and strategic assets are the success genes in a company's DNA. All the more surprising, then, that they are often not explicitly articulated and that employees and managers are not even aware of them. However, it is extremely important to have a precise knowledge of one's own strengths and characteristics in order to position oneself in relation to the competition. This is the only way to ensure that core competencies and strategic assets are protected, developed, and transferred to other products. This is where great potential often lies dormant or existential risks are not mitigated. Companies benefit from our many years of experience in successfully solving these problems.

Go-to-market strategies


In general, size brings economies of scale. However, this is not necessarily the case when it comes to go-to-market, where there are regional idiosyncrasies, differentiated businesses, and autonomous local units. We help sales organizations go to market faster, more efficiently, and more successfully with our proven, template-based methodology.

 

 

Sales organization and processes


Sales costs are often the largest single expense for many companies, yet resources are often underutilized and misallocated. With our proven concepts, which we adapt to the individual situation and requirements of each company, we design the right market and customer segmentation as well as efficient sales processes and structures.

 

 

Sales pipeline management


For many companies, consistent pipeline management is the key to success. This requires the creation of professionally managed sales pipelines and their integration with traditional sales processes. We define the appropriate pipeline management for companies based on our "Sales Stage" concept. This allows for early identification of complex business developments and enables targeted management, individual motivation and adaptation of sales activities.

Silvina Delembert Silvina Delembert
Partner

“A good corporate and business strategy must define all activities required to achieve desired goals. At the same time, it must clearly state, what should not be done – this is usually the more difficult decision."